On this website, anonymized data for marketing and optimization purposes are collected and stored using technologies of Live Person, Inc. From these data usage profiles are generated under a pseudonym. Cookies may be used that collect and store data exclusively in anonymous form. The data are not used to personally identify the visitor of this website.

adblue Privacy Policy

In this statement the principles are summarized according to which adblue handles personal and other third party data which is obtained by the use of the internet offering www.adblue.de/com and www.probluefx.de/com or are provided by the user.

1. Principle

Compliance with the German and European privacy protection regulations enjoys top priority at adblue. adblue not only attempts to comply with statutory privacy protection regulations, but also tries beyond that to take into account recommendations of recognized self-regulatory bodies in the field of data protection.

2. Personal information and other data

Personal information is information about personal or factual circumstances of a particular or identifiable natural person, other data within the meaning of this statement is all the information that adblue obtains through the use of its offering, excluding personal data.

3. Survey

adblue is committed to collect personal information only directly from the user. Personal information is only collected when the user provides it voluntarily, for example in the context of the provision or use of a registration, a survey or in execution of a contract or the like. adblue collects data most commonly in form of server stored link information. This includes, inter alia, the access date, the accessed page/s or file/s, the browser software used and the IP address of the user. These data are not used to reach a conclusion on the user’s identity. In addition, a further processing and analysis of these data is conducted in an anonymous form (for example, for statistical purposes, for troubleshooting or to detect intrusion attempts). Statistical purposes  include also so-called clickstream analyses, which allows adblue to investigate the user behavior on the web site. Personal information will be used only for intended purposes, e. g. sending information such as annual reports, press kits, regular e-mails or similar. Where appropriate,  adblue or affiliated partner companies use your information, as necessary, for marketing purposes such as to introduce new products, for market analysis or for user-friendly product design. The user has the right to object to or to withdraw the permission to store or to use personal data for marketing purposes at any time. In this case, please contact adblue in writing, by telephone, fax or email.

4. Data processing abroad

adblue reserves the right to operate servers localized outside the territory of the States of the European Community. For data that is stored on these servers, adblue guarantees the same standard of protection that applies within Germany and the European Community.

5. Technical data protection

adblue applies the latest safety standards to its servers. Insofar as this is technically appropriate, secure transmission channels (SSL connections) are provided for the collection of personal data. Employees involved in technical maintenance of the systems and third parties have been bound to secrecy by adblue.

6. Right to information

Insofar adblue has collected personal information adblue is committed to provide information about the stored data. If an abuse is excluded, this may be in an automated procedure.